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BSB founder and clinical skincare pioneer Bella Schneider, PME leads a team of more than 200 esthetic professionals at two premier spas. For more than 35 years, Bella has traveled the world to bring service providers the best in esthetic science; as a groundbreaking formulator, successful retailer and respected educator, her mission is to help professionals enhance their practice and grow their business. Winner of the Nouvelles Esthetiques lifetime achievement Crystal Award for contributions to beauty science, Bella hosts beginning to advanced training in clinical and spa skincare as well as ethnic skincare, peels and other new techniques at BSB’s Palo Alto, CA-based training center.


Specializing in elite protocols, peer education, retail profitability and leading-edge products and ingredients, BSB offers estheticians the ultimate in powerful, botanically derived clinical skincare. BSB is the exclusive distributor of the LaBelle and BSB Culminé

platinum product lines.

Bella Schneider takes the science of skincare seriously. Starting in 1976, when she opened her first LaBelle Day Spa & Salon, Bella emerged as a clinical skincare leader, advancing esthetic science with innovations in such areas as ethnic skincare, peels and peer education.

bella schneider portrait.jpg

Known internationally as a product formulator and Crystal Award winner, Bella publishes regularly on esthetics topics and enjoys a hands-on relationship with her clients, ranging from Silicon Valley executives and celebrities to a diverse clientele who wish to optimize their appearance and health.

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